Author Archives: Jim
Brand Videos
One-two minute video that captures your business and inspires your website video audience. You should build your brand using video on your website, social media channels, and in your email marketing to instantly increase your conversion rates. Video allows a business to brand build the way it wants to. You control the message the mood and the audience reaction threw the use of a professionally produced video. Once the video is produced and this is important you pay no time cost to run it! No matter how many times people go to youtube or your website and watch your brand video it is at no cost to you.
Remember you build a brand by creating the image you want for your company, and a brand video is the most powerful way to build it.
Website Videos for SEO
Since the Google Penguin and Panda updates, a lot of SEO companies have realized that ranking a website in the long term is not just about building a huge number of non-relevant links. It’s also about creating content that will bring customers to your business.
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Online or website videos are a powerful way to up your site ranking. Although a lot of brands are incorporating video content into their overall online marketing strategies, most SEO companies don’t place a high priority on it, probably due to the cost of equipment needed to produce professional videos. That makes them have to hire a video production company so they often opt out of it and create various other types of content that does not require the investment, such as images and text content.I have seen some SEO companies even use a flip phone to make videos for clients, they of course look and sound very unprofessional and are no way to sell your image as being professional.If used correctly, website videos can be an extremely powerful form of content and make a significant contribution to your overall SEO and your bottom line strategy.Although the idea of producing a video might seem like a “nice” idea, it’s important to remember that it must compliment your overall SEO strategy and generate a return on investment in other words it must have it’s own goal. Your video can sell your company, establish trust, show expertise (like how to videos) or perhaps give potential clients more choices.If you fail to define your goals in the early stages, not only will the video end up costing you or your client a hefty chunk of money, it will be a waste of money if the goal of the video is not made clear to the video producer.
Video from Photographs
Having a youtube video linked and posted in your website may be the most powerful SEO you can create for your website, but perhaps you think the cost is to high. There is a low cost solution, even though I do not believe the cost of a short video is to high and since there is no cost involved one it is produced no matter how many times it is viewed. You can contact a production company like HI-DEF Video Productions in Phoenix AZ no matter were in the world you are, just email them a group of photos to create your video from and a script. By just adding some movement, music, text and voice over you could have that video delivered for just a couple of hours editing time. In the video here that is exactly what we did.<
Optimize YouTube Videos
Youtube marketing is a great way to get a video message about you products or services, but just like a website if it does not come up in searches it’s value is greatly reduced. Also the quality of the video is important, I mean take a look at television commercials, think of the TV Commercials you find entertaining. I promise you it is more than the owner of the company introducing themselves, although there are times that is appropriate and useful. Create a video that is engaging and creates a positive memory of your product or service, invest a little in production, professional advice and guidance. Wants the video is produced and uploaded to youtube let’s take a look at the next steps….
1 – First is how you title the video in the screen shot below you can see the title used can be either the company name or the service they offered, in this case it is the service offered.
2 – Next is the description of the video, this is displayed when the video comes up in a search so it should be a complete description of your business including contact information.
3 – Key word tags make sure to ad a couple of key word phrases seperate them with a comma
4 – In the advanced setting ad the date and the video location
Now place the link or embed code in your website and all your social media, It can be watched a million times and all it cost was the video production time.
Check it out on our website at link below.
Cheers – Jim
https://videoproductionhidef.com
Website Videos
Every business has a website but in today’s world a website needs to be more than pictures and text, it can be a place to have a website video demonstration of your products or services, introduce the business owner or their team by adding professional video to your site. Video not only accomplishes goals like the ones above they also are a big help to a website ranking better on search engines. By posting your video on youtube and embedding it in your website your position in the search will in most cases improve assuming you are taking other basic SEO steps. In this video a speed tribute artist, welcomes you to his website tells you what is on it and demonstrates his skill. in Phoenix call us today to talk about producing a website video for your company. First take the time to watch our video reel on our by clicking here it’s on our video production phoenix page.
Low Cost Video Ad Productions
When creating an Video advertisement sometimes if there is no professional acting ability, only business employees and customers, I recommend writing the script and then take the B-Roll shots (shots of activities being talked about in script). Then after you read the script and record it just edit it together with your best B-Roll shots. This creates a Video Production or ad that sells both visually and verbally. In this video is an example of a weight loss clinic in Phoenix Arizona we did just that for.
B-Roll
“The term actually was born long before the ENG era, when us creative folks who were shooting film in the day, wanted to cover a jump cut in a sound on film an interview for example. The Audio is or was an integral part of the film, there was no way to splice in a cutaway shot without interrupting the audio.
The answer was to prepare a another reel of film, containing several seconds of the desired cutaway shot. Both reels were threaded into projectors in master control and started at the same time. The TD would watch for the cutaway shot to appear on the monitor, “take” the second projector, and then wait until the splice in the interview has passed through the other projector gate before switching back. This second reel was referred to as the B roll. Once editors and directors got the hang of this radical innovation we began to do more than cover mistakes, B-roll is now routinely used to break the monotony of lengthy talking heads. In the beginning this was all shot live, now B roll is at times the part of a news story you really want to see.
Smooth Skin in Photoshop
First things first, Leave the original image information untouched. If we lose it and we make a mistake, we can always get back to the beginning. So the first thing we always do before doing anything else is make a copy of the Background layer. To do that, go up to the Layer menu at the top of the screen, choose New, and then choose Layer via Copy, or simply use the keyboard shortcut Ctrl+J (Win) / Command+J (Mac). Either way tells Photoshop to make a copy of the Background layer, and if I look again in my Layers palette, I can see that I now have the copy, which Photoshop has automatically named “Layer 1 or Background copy”, above the original Background layer: 
To smooth and soften the woman’s skin, we’re going to use Photoshop’s Gaussian Blur Filter. Stay on your background copy go under Filter > Blur > Gaussian Blur. When the prompt box opens set the pixels to about 6, or play with it watching the preview box Click OK. You will see now the image has a blur on it. On the layer pallet set the optacity to about 60 percent.
Next we are going to ad a mask to this layer. Under the layer pallet at the bottom you will see a circle next to a second circle that is half black and half white, Press Option and the solid circle. Notice the picture is back as it was originally, so now we will expose the blur only were we want it, Select the Brush tool and the color white. you will want to zoom in on the image a bit for this.
Now only on the skin, not the eyes or lips or hair but the skin paint it with the white brush and this will expose the blur were you have painted. This creates the effect of air brushing or smoothing the skin while keeping the detail were needed like the eyes and lips.
Save in the format you want and you have just taken years and blemishes off the skin, the model will thank you.
YouTube Marketing
One of the best services offered on line is Youtube and it is absolutely FREE. For just the cost of producing a video you can have thousands of people view the video or commercial you upload into youtube. Think of it as your own TV station that you advertise on and pay nothing for the time. In addition to being on youtube it is simple to embed or post your video into your website. The embed code for your website can be found under the video in youtube just click on the Share Button then the Embed, the code will pop up, paste that into the code or body of your website and you are done. Now you no longer have just text and pictures you have a way to communicate through the use of video and show your potential clients why they want to do business with you. In this Arizona Vacation video the owner of the company tries to let you get to know him through his website video.
30 Second Stories
Most Television spots are 30 second spots, so in that short amount of time you need to identify a need of consumers and then show them you have the solution. In this spot a mom has three boys wasting time on computer pads, smart phones and getting no exercise at all, mom looks for a solution not only for the boys but for her own sanity and finds it all happens in 30 seconds.