One-two minute video that captures your business and inspires your website video audience. You should build your brand using video on your website, social media channels, and in your email marketing to instantly increase your conversion rates. Video allows a business to brand build the way it wants to. You control the message the mood and the audience reaction threw the use of a professionally produced video. Once the video is produced and this is important you pay no time cost to run it! No matter how many times people go to youtube or your website and watch your brand video it is at no cost to you.
Remember you build a brand by creating the image you want for your company, and a brand video is the most powerful way to build it.
Author Archives: Jim
Color Correction IN Final Cut Pro
Color Correction is one of the last steps in preparing a video for output, and it is also one of the things that tends to differentiate professional videos from home movies. By color correcting your clips you can correct for improper white balance and exposure (to a certain extent), make your shots visually more consistent from clip to clip, or even change the mood or look of a video by shifting the overall colors to make it warmer or cooler. Final Cut has several color correction filters available; today we’ll take a look at the basics of using the 3-way color corrector, which is a versatile filter for overall color correction that previews in real time on most systems.
The 3-Way Color Corrector
The 3-way color corrector is applied just like any other filter – either drag it from the effects browser or choose it from the menu bar under Effects>Video Filters>Color Correction>Color Corrector 3-way. 
Now that you have applied it to a clip you can change its settings a little differently than most filters. Double-click the clip you’ve applied the filter to so that it opens in the Viewer window. For this example lets say you have an out door shot that is a little yellow. At the top of the window you will see a new tab next to the standard audio, filter and motion tabs called “Color Corrector 3-way”. Click on this tab and you will be presented with the Color Corrector visual interface as shown here: To correct the yellow problem we will go to the far right circle or WHITES, We will start by moving the button in the center I have circled toward the blue section, This will ad some blue to your whites and should correct the yellow tint to be a better true white. Below the circle if needed you may also bump the whites up a little. Please note color correction should be done a little at a time to find the natural look.
Website Videos for SEO
Since the Google Penguin and Panda updates, a lot of SEO companies have realized that ranking a website in the long term is not just about building a huge number of non-relevant links. It’s also about creating content that will bring customers to your business.
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Online or website videos are a powerful way to up your site ranking. Although a lot of brands are incorporating video content into their overall online marketing strategies, most SEO companies don’t place a high priority on it, probably due to the cost of equipment needed to produce professional videos. That makes them have to hire a video production company so they often opt out of it and create various other types of content that does not require the investment, such as images and text content.I have seen some SEO companies even use a flip phone to make videos for clients, they of course look and sound very unprofessional and are no way to sell your image as being professional.If used correctly, website videos can be an extremely powerful form of content and make a significant contribution to your overall SEO and your bottom line strategy.Although the idea of producing a video might seem like a “nice” idea, it’s important to remember that it must compliment your overall SEO strategy and generate a return on investment in other words it must have it’s own goal. Your video can sell your company, establish trust, show expertise (like how to videos) or perhaps give potential clients more choices.If you fail to define your goals in the early stages, not only will the video end up costing you or your client a hefty chunk of money, it will be a waste of money if the goal of the video is not made clear to the video producer.
Video from Photographs
Having a youtube video linked and posted in your website may be the most powerful SEO you can create for your website, but perhaps you think the cost is to high. There is a low cost solution, even though I do not believe the cost of a short video is to high and since there is no cost involved one it is produced no matter how many times it is viewed. You can contact a production company like HI-DEF Video Productions in Phoenix AZ no matter were in the world you are, just email them a group of photos to create your video from and a script. By just adding some movement, music, text and voice over you could have that video delivered for just a couple of hours editing time. In the video here that is exactly what we did.<
Optimize YouTube Videos
Youtube marketing is a great way to get a video message about you products or services, but just like a website if it does not come up in searches it’s value is greatly reduced. Also the quality of the video is important, I mean take a look at television commercials, think of the TV Commercials you find entertaining. I promise you it is more than the owner of the company introducing themselves, although there are times that is appropriate and useful. Create a video that is engaging and creates a positive memory of your product or service, invest a little in production, professional advice and guidance. Wants the video is produced and uploaded to youtube let’s take a look at the next steps….
1 – First is how you title the video in the screen shot below you can see the title used can be either the company name or the service they offered, in this case it is the service offered.
2 – Next is the description of the video, this is displayed when the video comes up in a search so it should be a complete description of your business including contact information.
3 – Key word tags make sure to ad a couple of key word phrases seperate them with a comma
4 – In the advanced setting ad the date and the video location
Now place the link or embed code in your website and all your social media, It can be watched a million times and all it cost was the video production time.
Check it out on our website at link below.
Cheers – Jim
https://videoproductionhidef.com
Website Videos
Every business has a website but in today’s world a website needs to be more than pictures and text, it can be a place to have a website video demonstration of your products or services, introduce the business owner or their team by adding professional video to your site. Video not only accomplishes goals like the ones above they also are a big help to a website ranking better on search engines. By posting your video on youtube and embedding it in your website your position in the search will in most cases improve assuming you are taking other basic SEO steps. In this video a speed tribute artist, welcomes you to his website tells you what is on it and demonstrates his skill. in Phoenix call us today to talk about producing a website video for your company. First take the time to watch our video reel on our by clicking here it’s on our video production phoenix page.
Photography Tour Sedona
If you enjoy scenery photography as much as I do, there are few spots as beautiful as Sedona Arizone. The 38 mile stretch from Highway 179 to Interstate 17 via Schnebly Hill Road is an extremely beautiful route for taking pictures. As a professional Photographer I get up there every chance I get. You can find a lot of places along the drive to photograph this majestic landscape. The same spots on this route will look different during your drive there and back due to the different positions of the sun during the day. But stop in and ask one of the tourist centers were to find the off route shots. This first shot was taken from a the Sedona Community Cemetery just off 179 a little south of the town of Sedona, 1 block south of Morgan Rd. In this shot I used an aperture setting to give me a nice depth of field look. This statue of a little angel had so much character, I thought it might look great on someones wall.
If your willing to take a hike with your camera, you know get a little exercise, the experience is awesome. This picture is of Cathedral Rock taken from not 179 but on the west side at Crescent Moon State Park. It is off the beaten path, just take 179 to 89A south about 7 minute drive to the high school and Upper Loop Road if driving south go left at this point just a few miles and turn right into the park. Then follow a well marked trail about 10 minutes and it will end at this spot. The trail has no climb so don’t back down, you just walk through the trees next to the river, along the way you will notice some of the area attracts swimmers and sun bathers.
The water and tree line along this hike make it more than worth while, and even if you are not a hiker, it does not matter this is just a beautiful walk for any age. Not a place for a cardio work out, so relax and feel you blood pressure drop at this location.
Now let’s take a real hike in the village of Oak Creek south of Sedona if heading south on 179 take a right on Verde School Road and follow it until the pavement ends, just a couple more miles on the unpaved road
you will see a parking lot on your left, The trail head is just across the road from the parking lot and well marked, with a map posted on a large bulletin board, Head straight in fro there. This is a picture from near the top As you can see the trails are well marked. but before you get there you will be hiking in a beautiful wooded area lined with red cliffs and in just a few moments the Verde River on your right.
You may choose to just take the simple hike to the river and enjoy the scenery from there, Or take some water and head on up the frail head up on the Red Cliffs, 
My dog decided to drink some fresh water from a recent rain.
Mountain bikers also love this trip although there are a few switchback on this route were I see bike being carried. Hey but they always seem to have a great time, I personally like having my camera in my hand and my feet on the ground.
Getting to the top is a thrill always the views never get old and have a different beauty every hour of the day as the sun moves.
My two companions celebrated with a pose I can only compare to an Egyptian dance.
We from the top turned back after a little lunch and began exploring the plants and colors on the way down as well, The sun was lower so the colors were changing, and we enjoyed every moment of it. This Hike has become one of my favorites 
I mean what could be better than a hike in Sedona for a photographer like myself.
I know many want to visit Sedona take in the sites enjoy it’s colors and scenery without working up a sweat in an uphill hike. 
But for me the closer I can get to being with guys like this beauty the better the experience. I was actually trying to chase a red coyote who lost me in the woods when I turned around and saw this guy posing. YES.
So back to the road 179 and the comfort of your car, this next set of shots are simply taken by pulling into the parking lots for trail heads and scenic view pull outs. Bell Rock is named for it’s shape, as you can see from this photograph. 
Just so you know if you are willing there are trails circling this if you want to get out of the parking lot and get some exercise.
The Church of the Holy Cross was beautifully built into the side of the cliffs and is with the exception of the cross you see the front is all glass so the scenery from inside the church is creation.
The American Institute of Architects gave the Chapel its Award of Honor in 1957. In the sculptor’s words, “Though Catholic in faith, as a work of art the Chapel has a universal appeal. Its doors will ever be open to one and all, regardless of creed, that God may come to life in the souls of all men (and women) and be a living reality.”
In 2007, Arizona voted the Chapel to be one of the Seven Man Made Wonders of Arizona, and it is also the site of one of the 
so-called Sedona vortices. This next shot was taken from the cemetery I started at, It’s not a famous cliff I don’t even know if it has a name but demonstrates when driving up rout 179 to Sedona You are surrounded by things that take your breath away.
Stop and visit L’Auberge Resort The scenery behind it makes awesome photo opportunities and a great place to relax and have a refreshment I personally enjoy their freshly made Bloody Marys.
The drive back to Phoenix on Interstate 17 is not long but I still enjoy stopping at the Alcantara Vineyards, a very nice winery The people always greet my dog and myself with a big smile
. A variety of wines and cheeses will be waiting, The back yard are is always well groomed and is a short on property walk to the Verde River. So have a small taste of wine take a walk on the grounds with your dog if you have one.
The high country vineyards, near Sedona, are 
flourishing and make the perfect getaway when you are looking to enjoy Arizona wines in a spectacular setting. Alcantara harvests wine in August and September, an event visitor’s are invited to watch.
As a photographer and a wine lover I get to truly enjoy myself when I visited the winery, The people and the views make this a destination all it’s own, so what a joy to use as a rest stop on my way back to Phoenix From Northern Arizona. Most of these pictures were taken the last week in April 2015, with only one exception the one of the two girls up on cathedral Rock, that was a hike we took as a group several months ago. This time it was just my dog myself and my camera. Great couple of days.
Low Cost Video Ad Productions
When creating an Video advertisement sometimes if there is no professional acting ability, only business employees and customers, I recommend writing the script and then take the B-Roll shots (shots of activities being talked about in script). Then after you read the script and record it just edit it together with your best B-Roll shots. This creates a Video Production or ad that sells both visually and verbally. In this video is an example of a weight loss clinic in Phoenix Arizona we did just that for.
B-Roll
“The term actually was born long before the ENG era, when us creative folks who were shooting film in the day, wanted to cover a jump cut in a sound on film an interview for example. The Audio is or was an integral part of the film, there was no way to splice in a cutaway shot without interrupting the audio.
The answer was to prepare a another reel of film, containing several seconds of the desired cutaway shot. Both reels were threaded into projectors in master control and started at the same time. The TD would watch for the cutaway shot to appear on the monitor, “take” the second projector, and then wait until the splice in the interview has passed through the other projector gate before switching back. This second reel was referred to as the B roll. Once editors and directors got the hang of this radical innovation we began to do more than cover mistakes, B-roll is now routinely used to break the monotony of lengthy talking heads. In the beginning this was all shot live, now B roll is at times the part of a news story you really want to see.
Smooth Skin in Photoshop
First things first, Leave the original image information untouched. If we lose it and we make a mistake, we can always get back to the beginning. So the first thing we always do before doing anything else is make a copy of the Background layer. To do that, go up to the Layer menu at the top of the screen, choose New, and then choose Layer via Copy, or simply use the keyboard shortcut Ctrl+J (Win) / Command+J (Mac). Either way tells Photoshop to make a copy of the Background layer, and if I look again in my Layers palette, I can see that I now have the copy, which Photoshop has automatically named “Layer 1 or Background copy”, above the original Background layer: 
To smooth and soften the woman’s skin, we’re going to use Photoshop’s Gaussian Blur Filter. Stay on your background copy go under Filter > Blur > Gaussian Blur. When the prompt box opens set the pixels to about 6, or play with it watching the preview box Click OK. You will see now the image has a blur on it. On the layer pallet set the optacity to about 60 percent.
Next we are going to ad a mask to this layer. Under the layer pallet at the bottom you will see a circle next to a second circle that is half black and half white, Press Option and the solid circle. Notice the picture is back as it was originally, so now we will expose the blur only were we want it, Select the Brush tool and the color white. you will want to zoom in on the image a bit for this.
Now only on the skin, not the eyes or lips or hair but the skin paint it with the white brush and this will expose the blur were you have painted. This creates the effect of air brushing or smoothing the skin while keeping the detail were needed like the eyes and lips.
Save in the format you want and you have just taken years and blemishes off the skin, the model will thank you.
YouTube Marketing
One of the best services offered on line is Youtube and it is absolutely FREE. For just the cost of producing a video you can have thousands of people view the video or commercial you upload into youtube. Think of it as your own TV station that you advertise on and pay nothing for the time. In addition to being on youtube it is simple to embed or post your video into your website. The embed code for your website can be found under the video in youtube just click on the Share Button then the Embed, the code will pop up, paste that into the code or body of your website and you are done. Now you no longer have just text and pictures you have a way to communicate through the use of video and show your potential clients why they want to do business with you. In this Arizona Vacation video the owner of the company tries to let you get to know him through his website video.