Since the Google Penguin and Panda updates, a lot of SEO companies have realized that ranking a website in the long term is not just about building a huge number of non-relevant links. It’s also about creating content that will bring customers to your business.
Online or website videos are a powerful way to up your site ranking. Although a lot of brands are incorporating video content into their overall online marketing strategies, most SEO companies don’t place a high priority on it, probably due to the cost of equipment needed to produce professional videos. That makes them have to hire a video production company so they often opt out of it and create various other types of content that does not require the investment, such as images and text content.I have seen some SEO companies even use a flip phone to make videos for clients, they of course look and sound very unprofessional and are no way to sell your image as being professional.If used correctly, website videos can be an extremely powerful form of content and make a significant contribution to your overall SEO and your bottom line strategy.Although the idea of producing a video might seem like a “nice” idea, it’s important to remember that it must compliment your overall SEO strategy and generate a return on investment in other words it must have it’s own goal. Your video can sell your company, establish trust, show expertise (like how to videos) or perhaps give potential clients more choices.If you fail to define your goals in the early stages, not only will the video end up costing you or your client a hefty chunk of money, it will be a waste of money if the goal of the video is not made clear to the video producer.